Your company's research and development team has finished testing your latest invention. The next step is selecting an ad agency to handle the publicity aspects of bringing your product to the ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

NBCUniversal has invited advertisers to a conversation about the "state of the marketplace" on the date of what would have been its upfront presentation. By Rick Porter NBCUniversal has invited ...