The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR. In order to comply with the regulation’s consent requirements, marketers have been ...

Surf the Web and you’ll encounter all kinds of online preference centers: Some that ask customers effective questions that can be used to fuel e-mail message relevance, others that provide a ...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly ...

Think you are ready for an email preference center? Not so fast. Many times, companies want an email preference center to help its audience better manage email subscriptions. An email preference ...

An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

I disagree with marketers who say email preference centers are a waste of time and energy because they don't generate the results that marketers want, whether it's actionable data or more satisfied ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

Customer engagement company Airship today launched Airship Preference Center to help marketers manage customers' opt-in choices. Airship Preference Center is seamlessly integrated within Airship's ...