Most people trying to improve their health know the basics: sleep more, eat better, move regularly. Simple enough on paper.

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. Much has been debated about the value of AI— from AI fad to AI hype and more recently, mounting ...

"If you’re a do-it-yourselfer, the single best long-term strategy is to eradicate the notion that you must outpace the S&P ...

Once upon a time, we lived in a relatively predictable world. Customers had brand loyalty, employees spent their careers at a single company, and technology evolved at a manageable pace. Businesses ...

Productivity doesn’t always require bullet journals, perfect lighting, or strict schedules. Sometimes, the most effective tools are the ones that meet you exactly where you are. Whether it’s counting ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

If your business relies on bringing innovations to market that generate returns on investment, then a well-designed patent strategy is critical for realizing those returns. Patents help introduce new ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

In this day and age of "gentle parenting," moms and dads have gotten the message that when it comes to respecting and helping kids manage their feelings, more is always better. But in practice, what I ...