Apple expected to unveil folding iPhone
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Apple Inc. AAPL holds its biggest event of the year Wednesday at 1 p.m. ET at the Steve Jobs Theater in Cupertino, and for the first time in 15 years, someone other than Tim Cook will run the show. The “Surprise and Shine” event marks the first iPhone launch under new CEO John Ternus,
Ultimately, a foldable iPhone represents a complex margin balancing act for Apple rather than an immediate windfall.
Apple has been one of mega-cap tech’s standout stocks, beating the averages and the Magnificent Seven as a group. But will it still lead the way after this pivotal week? Read more here.
Wall Street sees Apple Inc. (NASDAQ:AAPL) entering a significant hardware cycle ahead of its “Surprise and Shine" event streaming live on Wednesday, September 9, 2026.
There’s also a changing of the guard at the top. Tim Cook officially stepped down as Apple’s CEO on September 1, handing the reins to John Ternus, a 25-year Apple veteran who has spent his career as the company’s SVP of Hardware Engineering.
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The company’s September quarter revenue hit $102.5 billion, an 8 percent increase year over year, driven by record iPhone and Services sales. iPhone revenue grew 4 percent to $209.6 billion for the year, while Services jumped 14 percent to $109.2 billion.
Apple rolled out new MacBook Pro and MacBook Air models with M5 chips, plus a revamped Studio Display lineup. The new Macs are more expensive, with MacBook Air prices rising by $100 and the 16-inch M5 Max MacBook Pro starting at $3,899. Wednesday could ...
Apple Inc. has spent much of the past 15 years refining existing product lines and launching services to generate more recurring revenue. There have been a few fresh device categories, like the Apple Watch and AirPods, but no steady stream of new concepts.
Compare that to Adobe’s Creative Cloud “All Apps” plan, which still hovers around $70 a month, and it’s easy to think that Apple is coming for Adobe’s core business. On paper, at least, Apple is offering a suite of professional-grade tools for ...