Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in ...

Attribution is evolving from a post-campaign reporting tool into a real-time layer that shapes bidding decisions before impressions are purchased.

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

Based on research with senior marketers across brands and agencies, StackAdapt's AI Delegation Gap report explores where marketers are comfortable giving AI more authority, where confidence begins to ...

CMOs face pressure to adopt AI but lack clarity on where to start. Learn three practical lessons on restructuring teams, ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

Advertising & Promotions - Most Americans say they notice out-of-home (OOH) advertising at least weekly, and more than a ...

Career Development - Some 45% of marketing and creative leaders say finding skilled professionals to hire has been more ...

AI can speed up lead scoring and proposals, but deals still stall at the handoffs between them. Learn how to find and fix the ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, August 21. Stay in the know.

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis. The report was ...