The point when Sorin Patilinet realised the marketing profession had started to get serious about meaningfully integrating AI ...

Kantar Media has been renamed Fifty5Blue following last year’s sale to private equity company HIG Capital. Part of the terms ...

The Estée Lauder Companies, which owns MAC, Clinique and Estée Lauder, has picked WPP as its global media agency. The ...

WPP has unveiled a new strategy, called Elevate28, to turn around its fortunes within three years, with a focus on four core divisions and four regions globally.

Omnicom and Interpublic shed 8,200 roles across the two groups last year, in the run-up to the completion of their merger and a subsequent restructure in December. Omnicom’s annual report showed its ...

Publicis has announced a new Japan–South Korea (JSK) sub-region, bringing its Japan and South Korea operations under one roof to drive close collaboration and drive client growth.

By 2030, Australia's national e-waste total is projected to balloon to 657,000 metric tonnes. It's now the world's fastest-growing source of solid waste. For a country of 28 million, the numbers are ...

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Xu Yangtian, Shein’s reclusive founder and chairman, made his first public appearance at an event organised by the Guangdong government to emphasise the company’s Chinese roots and praise the mainland ...

On the heels of back-to-back events during a triumphantly buzzy All-Star weekend, a new campaign featuring the Dallas Mavericks’ Kyrie Irving is positioning the 35-year-old Chinese-owned sports ...

Rahul Titus has joined Publicis in the newly created role of global influencer lead, reporting to Publicis Media global chief executive Talia Raviv.

PHD’s regional hub in Singapore, under the leadership of business director Rahul Mehndiratta, will spearhead regional campaigns, strategy, and governance. The account will be powered by Omni, Omnicom ...