Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of ...

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant ...

Fresh Step saw Valentine’s Day as an opportunity to stand out to consumers by encouraging them to celebrate by looking for cats, not dates.

A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.

We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar ...

Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.

Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.

Milani CMO shares insights into the brand's new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack ...

Jasper's “The State of AI in Marketing 2026" report details how marketers roles have shifted, where ROI is more difficult and ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the ...