Hoka is using Strava activity from its New York running challenge to update digital outdoor ads with weekly mileage, pace, ...

NIQ and Similarweb are developing a system to connect AI-driven product discovery with website visits, conversions, and sales ...

The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making ...

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...