Hoka is using Strava activity from its New York running challenge to update digital outdoor ads with weekly mileage, pace, ...

With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital ...

NIQ and Similarweb are developing a system to connect AI-driven product discovery with website visits, conversions, and sales ...

The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making ...

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

IAB is developing a framework to measure and credit AI-influenced conversions when attribution signals are missing.

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January ...