Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

I choose you!

Pikachu looks decent at a distance and in concept, but get too close and the flaws start to reveal themselves. Structural fragility, an off-putting face and some… Ill-advised design elements make it ...

The Bat party will truly get started when Lego Batman: Legacy of the Dark Knight arrives on PS5, Xbox Series X/S, and PC on May 29, 2026, with it coming to Nintendo Switch 2 at a later date.

By Chandini Monnappa and Praveen Paramasivam MUMBAI, Feb 17 (Reuters) - Danish toymaker Lego plans to open 50 stores in India ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Experts suggest Lego bricks are still a vital learning tool despite the rise of digital education. The open-ended nature of Lego play fosters creativity, imagination, and language development.

Over the decades of LEGO-branded video games, the predominant attitude toward them has been positive, if not particularly exciting. They’re games based on kids’ toys, after all; even my favorite LEGO ...

Dylan Sadiq has been solving Rubik’s Cubes since he was 10 years old ...

So, after “a million invitations,” the Lego team arrived in London to visit the set of Project Hail Mary. “Then we secretly cut a whole 10-minute piece to show them, and it blew them away,” Lord said.

From Animal Crossing polybags, a Legend of Zelda set, and tons of Pokémon content, 2026 is shaping up to be a great year for ...