Manchester United have appointed global fintech company SumUp as their new official sleeve partner in a multi-year agreement.

Liverpool FC have appointed Turkish Airlines as their new main club partner in a five-year agreement beginning with the 2027-28 season.

Ricky Ponting has joined the ownership group of Australia Champions ahead of the third season of the World Championship of Legends.

ITW Universe has secured the global production, broadcast distribution & commercial marketing rights for the historic ...

The BCCI has appointed Campa, SBI Life, and ChatGPT as associate partners for India Home Cricket for a two-season term.

Formula 1 has extended its broadcast partnership with DAZN across Spain, Portugal and Andorra through the end of the 2030 season.

The Indian sports streaming platform, FanCode has acquired exclusive broadcast rights for the historic one-off T20I between India and Japan.

Hyundai has become the automotive partner of the UEFA Champions League in a five-season agreement running through 2030-31.

Gill has established himself as one of the most renowned faces in Indian cricket, and his impact is spreading well beyond the ...

Kayo Sports and MotoGP have extended their long-standing Australian broadcast partnership with a new multi-year agreement.

Football’s commercial landscape is becoming increasingly diverse highlighting how clubs & leagues are expanding beyond traditional sponsorships.

Vijay Sales has appointed Rahul Dravid as its brand ambassador, adding the cricketing icon to its marketing strategy.