“Personally, we expect this figure to continue rising as ad-supported tiers become a standard feature rather than a step-down ...
In this week’s Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ...
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local ...
In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...
In November, ad tech giant The Trade Desk offically announced Ventura, a CTV operating system (OS). While the news triggered excitement in the industry, it also sparked questions over how the OS would ...
We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here. As with our annual CTV Advertising Guide, which many ...