Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...
With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...
AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...
Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...
Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student ...
June Bolneo is Senior Content Manager at Usercentrics, a consent management platform. At Business of Apps London 2026, she argued that privacy is not a compliance cost to manage but an underused ...
There are two ways to make more money on mobile, and app teams spend nearly all their time on one of them. The first is to sell more of what the business already sells: move the paywall, sharpen the ...
Every founder remembers the moment the product first felt real: users signing up and core features working smoothly. Then, months later, a quieter moment arrives. You compare what shipped to what you ...
Small app marketing teams have often been locked out from harnessing the power of resource-intensive ad formats, namely interactive ads (also known as playables), because of the perceived difficulty ...
Today we’re talking about influencer marketing – and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on ...
Cole Dennis is a creative strategist at Phiture, a full stack app marketing agency with hubs in New York, Berlin, London, and Barcelona. He has spent 13 years as a creative digital marketer, studied ...
For years, competitive advantage in mobile growth came from getting better at acquiring users. Teams became better at media buying. Attribution improved. Campaign optimization became increasingly ...
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