With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...

AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...

Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

June Bolneo is Senior Content Manager at Usercentrics, a consent management platform. At Business of Apps London 2026, she argued that privacy is not a compliance cost to manage but an underused ...

This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.

Today we’re talking about influencer marketing – and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on ...

There are two ways to make more money on mobile, and app teams spend nearly all their time on one of them. The first is to sell more of what the business already sells: move the paywall, sharpen the ...

For anyone who has watched Ready Player One, Roblox feels like the closest thing to a 0.01 version of that multi-layered, user generated video game platform. For those that haven’t watched the film, ...

Every founder remembers the moment the product first felt real: users signing up and core features working smoothly. Then, months later, a quieter moment arrives. You compare what shipped to what you ...

Cole Dennis is a creative strategist at Phiture, a full stack app marketing agency with hubs in New York, Berlin, London, and Barcelona. He has spent 13 years as a creative digital marketer, studied ...