Modelo raises college football media spend 18% YoY, adding Fox, ESPN, and Barstool deals plus retail tie-ins and Homefield ...

AXA shifts Hong Kong insurance messaging toward future healthcare, pairing futurist creative with OOH scale and SEO education ...

CIMB debuts “Moving you forward” with a regional film that flips red from caution to momentum, backed by out-of-home ...

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.

Cision’s media survey finds 66% use PR for story ideas, while relevance and trust concerns rise. What marketers should change ...

AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic ...

Jennie’s co-designed Adidas Originals launch is pulled into a boycott push tied to an Israeli promo. A look at spillover risk ...

Li Ning’s Hong Kong-only Curry T-shirt ties merch to place, scarcity, and retail check-ins, reflecting how fans collect ...

Wondrlab's WondrAgents puts AI agents across creator discovery, outreach, contracting and reporting while keeping humans in ...

Ultra Milk’s YOASOBI campaign uses a hero film, GoPay gameplay, and NFC collectibles to turn “just move” into repeatable ...

Cinema First backs £4 tickets with a “who will you take?” story, using emotion and shared plans to drive UK cinema attendance ...

Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator ...