Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026 ...
No wonder attribution is one of the most debated areas in ad tech. Last-click, multi-touch attribution (MTA), Media Mix ...
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among ...
Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), ...
As the premier nonprofit trade association for AI-powered advertising, AgenticAdvertising.org governs the Ad Context Protocol ...
Clinch, the agentic operating system for omnichannel advertising, today (9th September, 2026) announced the appointment of Colin Cherry as vice president of growth, EMEA, and an office move and ...
For BBC Studios, the BBC's commercial arm, the answer is a familiar asset in a new context. The business sells production, ...
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P ...
Under the agreement, Goal.com will use a suite of Taboola products to enhance the reader experience, grow engagement, and ...
Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, ...
Where the industry oversells agentic AI is strategy without context. An agent might decide that one placement is "better" ...
Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure.
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