Michael Jordan’s fear of snakes led Nike to abandon a black mamba campaign, paving the way for Kobe Bryant to define the ...

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

The Seattle Seahawks earned their second Lombardi by beating the New England Patriots 29-13 in Super Bowl 60. One of the first people to congratulate them for the victory was Marshawn Lynch. Lynch – ...

The US Equal Employment Opportunity Commission is probing Nike in response to unspecified allegations that the company discriminates against White employees, the agency said Wednesday. The agency said ...

America’s most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States. The move marks the third year in a row that Nike ...

Nike is finally getting into the pickleball game — but is it too little, too late? Nike’s NKE wait-and-see approach to the fast-growing paddle sport that blends tennis, badminton and ping-pong is ...

A’Ja Wilson paid tribute to her father’s HBCU by gifting the Benedict College women’s basketball team each a pair of her signature A’One Nikes. WNBA star A’Ja Wilson is celebrating her family’s HBCU ...

The Nike Kobe AD Protro “Purple Stardust” is slated to make its highly anticipated return in Fall 2026. Originally making waves for its bold, monochromatic aesthetic, this Protro update ensures that ...

Caitlin Clark signed an eight-year, $28 million deal with Nike that includes a signature shoe line. Clark's signature shoe, set for a 2026 release, will feature new technology and prioritize both ...

Devin Booker continued the rollout for his new Nike Book 2 signature shoe model. The Suns star unveiled his upcoming Book 2 shoe in a new commercial released on social media Monday, Dec. 29.