Apple (AAPL) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Over the past month,

Wall Street sees Apple Inc. (NASDAQ:AAPL) entering a significant hardware cycle ahead of its “Surprise and Shine" event streaming live on Wednesday, September 9, 2026.

There’s also a changing of the guard at the top. Tim Cook officially stepped down as Apple’s CEO on September 1, handing the reins to John Ternus, a 25-year Apple veteran who has spent his career as the company’s SVP of Hardware Engineering.

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The company’s September quarter revenue hit $102.5 billion, an 8 percent increase year over year, driven by record iPhone and Services sales. iPhone revenue grew 4 percent to $209.6 billion for the year, while Services jumped 14 percent to $109.2 billion.

Apple is expected to release the new iPhone 18 with an enhanced Siri capability. In addition, the company is projected to showcase its first foldable phone.

Apple rolled out new MacBook Pro and MacBook Air models with M5 chips, plus a revamped Studio Display lineup. The new Macs are more expensive, with MacBook Air prices rising by $100 and the 16-inch M5 Max MacBook Pro starting at $3,899. Wednesday could ...

Compare that to Adobe’s Creative Cloud “All Apps” plan, which still hovers around $70 a month, and it’s easy to think that Apple is coming for Adobe’s core business. On paper, at least, Apple is offering a suite of professional-grade tools for ...

Brain-computer interfaces have largely been associated with Elon Musk‘s Neuralink and its implantable chips. But Apple Inc‘s AAPL quiet acquisition of startup Sonera suggests the iPhone maker is pursuing a similar long-term ambition through a very different route: bringing brain and muscle sensing to consumer wearables rather than the operating room.