Apple lost considerable ground with consumers in 2026, with its brand intimacy score falling sharply while Samsung treads ...

The second X post from new Apple CEO John Ternus is almost certainly teasing the iPhone 18 Pro Max's variable aperture camera, which should be revealed later today.

Another voice has joined the chorus, claiming preorders for the iPhone 18 Pro and other hardware will start on Saturday, ...

A last-minute report ahead of Apple's iPhone 18 Pro unveiling says that the Dynamic Island will let users display more Live ...

Apple has taken down the online Apple Store, as it makes changes to pages well in advance of the iPhone 18 Pro launch later ...

AppleInsider's Andrew O'Hara is at Apple Park for the iPhone 18 Pro launch and has been reporting back on how he fared with Apple's special welcome run, walk, or roll activity.

The Apple Watch Series 12 and Apple Watch Ultra 4 will get a new Siri AI feature called "Recaps" that summarizes a user's day ...

Only hours before Apple's iPhone event, a final set of rumors paints a clear picture of what Apple's foldable will be and ...

The MacBook Pro 14-inch with the M4 Pro chip sets a new standard for power and efficiency. Featuring a 12-core CPU and 16-core GPU, it's designed to handle intensive workflows with ease. The stunning ...

Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced.

Apple's child safety toolset is already robust and expanding with iOS 27, but the UK government isn't happy and continues to ...

Judging by a leaked Apple identifier, the next-generation Apple TV will get a major upgrade with the A19 or A19 Pro system-on ...