Learn how to prove B2B marketing ROI with board-level metrics, sales alignment and commercial proof that senior leaders ...

Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its spotlight on global content marketing agencies. Content and thought leadership was one of ...

Finding the right global B2B marketing agency has never been more complex, or more consequential. With budgets under scrutiny and board-level expectations rising, the difference between the right ...

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

Build a smarter B2B content strategy and develop the skills to execute it consistently and measure what it delivers. Content marketing is one of the hardest things to get consistently right in B2B.

Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards.

This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the ...

See the top 5 global B2B agencies in 2026, plus the key financial trends shaping this year’s benchmarking report and what agencies expect next.

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, ...

A common misconception in the B2B world is that sponsorship is best used as a platform for B2C brands. While it is a successful tool for many, a number of B2B businesses are using and benefitting from ...

Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a ...