Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...

With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...

Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...

June Bolneo is Senior Content Manager at Usercentrics, a consent management platform. At Business of Apps London 2026, she argued that privacy is not a compliance cost to manage but an underused ...

Today we’re talking about influencer marketing – and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on ...

Human-in-the-loop, or HITL, describes an AI setup where a qualified person checks, edits, or signs off on what the model produces before that output leads to any real-world action. The model doesn’t ...

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of ...

Jason Lyman is CMO of Customer.io, the AI-native customer engagement platform used by 9,000 companies. Wendy Zhang is Senior Lifecycle Marketing Manager at Attio. At Business of Apps London 2026, ...

Building a SaaS feature has never been cheaper, and neither has copying one. Cheaper AI tooling, open-source models, and a deep bench of available engineering talent have all compressed how long it ...