Modelo raises college football media spend 18% YoY, adding Fox, ESPN, and Barstool deals plus retail tie-ins and Homefield ...

AXA shifts Hong Kong insurance messaging toward future healthcare, pairing futurist creative with OOH scale and SEO education ...

CIMB debuts “Moving you forward” with a regional film that flips red from caution to momentum, backed by out-of-home ...

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.

Cision’s media survey finds 66% use PR for story ideas, while relevance and trust concerns rise. What marketers should change ...

Jennie’s co-designed Adidas Originals launch is pulled into a boycott push tied to an Israeli promo. A look at spillover risk ...

AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic ...

Li Ning’s Hong Kong-only Curry T-shirt ties merch to place, scarcity, and retail check-ins, reflecting how fans collect ...

Wondrlab's WondrAgents puts AI agents across creator discovery, outreach, contracting and reporting while keeping humans in ...

Ultra Milk’s YOASOBI campaign uses a hero film, GoPay gameplay, and NFC collectibles to turn “just move” into repeatable ...

Cinema First backs £4 tickets with a “who will you take?” story, using emotion and shared plans to drive UK cinema attendance ...

Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator ...