Hoka is using Strava activity from its New York running challenge to update digital outdoor ads with weekly mileage, pace, ...

NIQ and Similarweb are developing a system to connect AI-driven product discovery with website visits, conversions, and sales ...

The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has ...

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November ...

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action ...

Perplexity has blocked advertising placed in AI-readable versions of Time’s webpages from influencing its search index, affecting an experiment that lets brands serve sponsored material directly to AI ...

Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security ...